February, 2005

If there are any topics you would like to see discussed in the future or if you have any comments, please contact me at JoeT@HighCaliber.com


Bullet Points

  • New Windows Calculator

    A free replacement for the Windows Calculator is now available from Microsoft that includes all the math functions of the current Windows calculator plus many different types of conversions.

    Calculator Plus has a new interface and lets you perform such conversions as lengths (for example, meters to feet), temperature (Fahrenheit to Celsius or Kelvin), volume (liters to pints), energy units (joules to calories), power (watts to horsepower) and weights (kilograms to pounds). It also includes a European currency converter. Installing it does not uninstall your regular Windows calculator. Learn more about it and download it here:

    Click Here For More Info/Download

     

  • Preventative Maintenance Tips

    Regularly cleaning PC equipment plays a big part in preserving your systems. Dust buildup can cause overheating which in turn can damage hardware components. The following five steps should help keep dust at bay and equipment functioning optimally.

    1. Do a full system cleaning monthly. Take the system apart and use canned air to remove all dust. Clean the external and internal surfaces of the computer to get rid of dust and any other particles. Don't forget to blow the dust out of the power supply and CPU fan, which are especially prone to accumulating dust.
    2. Clean the keyboard and mouse. Use a dust vacuum and a alcohol/water solution to clean these dust- and dirt-collecting components.
    3. Run a CD-ROM cleaner. As with audio systems, CD-ROM drives can be cleaned with special kits. This is especially useful if you are in a dusty environment.
    4. Clean the monitor. Use a cleaner on the surface of the display to remove fingerprints and dust on the screen. Always spray the cleaner on a cloth to clean a monitor rather then spraying cleaner on it directly. If you're cleaning an LCD, use a product designed for that purpose and don't press too hard on the screen. It's also a good idea to take the canned air to the vents on the top and/or sides of monitor cases to get rid of accumulated dust and dirt.
    5. Clean the floppy drive with canned air. A good blast of air can remove dust collections inside floppy drives.

    Cleaning PCs regularly can improve performance and extend the life of your equipment.

     

  • Cool Mapping Site

    Most of you have probably already used MapQuest or Yahoo! Maps to locate a destination or get driving directions. Here is an alternative to these tried and true mapping sites with some very innovative new features:

    http://www.us.map24.com/

    There are still a few kinks in this one but I suspect they will get worked out soon.

     

  • Search the Web Via Email

    It is possible to search the web using email. This can be especially useful if you're accessing the Internet with limited resources such as with a PDA or cell phone.

    • To search the Web, send a blank email to search@icerocket.com with the desired search term on the subject line.

    • To search newsgroups, use the email address news@icerocket.com

    • To search for pictures, address the email to pics@icerocket.com

    In all cases, an email will be sent back to you with the search results.

     

  • Email Etiquette

    In order to be savvy when using email, there are certain rules that you should try to follow. They will make your e-mails more effective and also reduce the likelihood of offending anyone on the other end.

    • When you are composing your e-mail, type in a subject line that is meaningful. It should give the other person a good idea of what the email pertains to.

    • Do not type your messages or subject lines in caps. This is equivalent to yelling.

    • Keep your emails as short as possible and on topic.

    • Watch the tone of your email since it is easy for the recipient to misinterpret.

    • An email is very similar to a letter, so always add your signature or name at the end of the message.

    • Do not add unnecessary attachments since they can slow send and download times, and take up space on the sender's and recipient's computers.

    • Do not include private information in the message unless you are using additional technology to ensure that the message is being sent securely.

    • If you are sending an email to a mailing list, don't send messages that are off-topic or irrelevant.

    • Once you have composed your e-mail, always take a few moments to read what you have typed. Check your spelling, grammar, and punctuation before clicking the Send button.

    • Finally, you should recognize that there are times when a phone conversation or speaking with someone face to face is more appropriate than sending an email.

     

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Marketers: Keep Email Subject Lines Short

Email marketers seeking to increase their open and click-through rates should keep subject lines short and hyperlinks plentiful, according to a study from EmailLabs.

A recent study of 650 companies compared and tested message size, the number of embedded links and the length of the subject line.

Here are the findings: subject lines shorter than 50 characters, as well as an increased number of hyperlinks, led to better open and click-through rates. Message size did not appear to be a factor in boosting rates, although messages in the 20 to 79 kilobyte (KB) size range had slightly better response rates than messages from 3 to 19 KB.

Subject lines with 49 or fewer characters had an open rate that was 12.5 percent higher and a click-through rate that was 75 percent higher than subject lines with more than 50 characters.

The difference in open and click-through rates was smaller but still distinct when evaluating the number of hyperlinks contained in the email. Messages with 25 or more links had an open rate 12 percent higher than those containing fewer than 25 links, and a click-through rate of 29 percent higher than for emails with fewer than 25 links.

The EmailLabs analysis was based on the results of 23,475 email campaigns sent by more than 640 companies between January 1 and March 31, 2004.

 

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